Exactly, I think that people are 'simply too lazy to delve into hidden gems underpinning popular music' for the very inherent reason of us being 'deprived from discovering technically complex music'.
There's no-one looking for a different sort of musical experience, because people simply do no not know of its existence. I think that major record labels need to take risks - they need to promote musical recordings which are challenging. As I mentioned in my blog, too, 'popular' and 'serious' culture needs to be bridged together ('technically complex musical' is usually lumped into serious culture). Music is wallpaper because record companies want it to be wallpaper - the audience at large has no fucking clue.
My reasoning behind mentioning Mozart's time is not some kind of attempt at saying 'back in this day...', but to illustrate an example when music was not commercialized. The commercialization of music is something that has arised since the arrival of the recording industry. I obviously think that the access to recording equipment is of a HUGE advantage, but it means that it gets to the stage where music is, indeed, pop-corn - something to be consumed; it hasn't necessarily dwarfed genuine music-making because this is part of human nature and psychology, but it has hindered the unity and awareness between the performer and audience.
I think that you'll find that, once given an appropriate introduction, listeners of 'popular music' with a tendency towards 'passive musical interpretation', would find merit in purchasing/downloading music coming from a differing genre/field to their own.
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